ZEG HET LEKKERDER MET CHOCOMEL
Every year around Sinterklaas, Chocomel rolls out their loved Letterpacks. One of the fastest-selling limited editions on the shelves. We created the entire campaign: new packaging, social media, display banners, and a unique new TV commercial. The campaign is built on a simple insight: people love making words (some not-so-nice) with the letter packaging. It is almost a new Dutch tradition. And so we made sure that all expressions respond to that.