Every year around Sinterklaas, Chocomel rolls out their beloved Letterpacks. One of the fastest-selling limited editions on the supermarket shelves. We created the entire campaign: new packaging, social media, display banners, and a unique new TV commercial. The campaign is built on a simple insight: people love making words (some not-so-nice) with the letter packaging. It's kind of like a new Dutch Sinterklaas tradition.
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