Fatboy utilizes its summer campaign to spark people’s imagination, encouraging them to welcome fun (and friends) back into their lives by elevating their outside spaces: Flip Boring to Roaring.
We fuel the audience's ambition to dare more and see things from a more lighthearted perspective. Making the audience aware of how easy it is to flip their basic garden furniture for something that adds to the good life. We positioned Fatboy as the catalyst that flips boring to roaring with their wider range of extraordinary products.
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