CONQUER NEW GROUNDS
Haibike and their eMTBs bring electric energy to an organic world. Two contrasting elements clashing without compromise. We used this clashing of two opposite worlds to differentiate Haibike and give the brand its visual authenticity.
We created a graphic language, including symbols for each bike category, type, colour and grading principles. This unifying language is used to create a clash with nature throughout all brand touchpoints.
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