HAIBIKE – Bas Heijnis

HAIBIKE
CONQUER NEW GROUNDS

Haibike and their eMTBs bring electric energy to an organic world. Two contrasting elements clashing without compromise. We used this clashing of two opposite worlds to differentiate Haibike and give the brand its visual authenticity.

We created a graphic language, including symbols for each bike category, type, colour and grading principles. This unifying language is used to create a clash with nature throughout all brand touchpoints.

Client: Haibike
Agency: Dept Agency
Art Direction: Bas Heijnis, Pim van Bommel
Graphic Design: Sander van lit, Immanuel de Jong,
Eric de Vlaam, Vincent Botman
Creative Director: Manuel Di Tolve
Edit: Pieter Bokhorst
Agency Producer: Dennis Gijsbers
PM/ Account: Lotte van de Leegte, Thomas van Slooten
Production company: Newland
Director: Sandra Winther
Music: Feike de Wit | Sound circus

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