After creating multiple small campaigns for Pathé, it was time for an identity update for all their communication channels. By introducing photography that highlights the core audience in Pathé communication we made the identity more human, clear, and vibrant, every movie fan, no matter the age, feels welcome at Pathé.
For the photography style, we looked for a way to keep the feeling of being in the dark but also thought of a way to highlight the audience in its full glory. The photography signature of Bibian Bingen was perfect for the job.
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